Wednesday, March 20, 2013

Think


Think (think) think (think) think (think)
think (think) think (think) think (think)
Yeah, think (think, think), let your mind go, let yourself be free.
(Aretha Franklin – “Think”)

I once had the opportunity and privilege to hear Charlie Wunsch speak to a group of legal professionals at a daylong conference in Chicago.  Charlie is the General Counsel, Corporate Secretary and in charge of Legal and Government Affairs for Sprint Nextel.  Charlie struck me as a fairly modest man, not one to herald his title or accomplishments to impress people.  Which, of course he certainly has the right to do since he works for one of the largest telecommunications companies in the world and has a terrific amount of responsibility.   I mention his position only because it helps to know his background when we consider his remarks.    

Charlie spoke of the fast pace at which technology has advanced over the years, reviewing how human communication has evolved from pre-history communication of a few hundred feet (the distance at which the human voice can be heard) to mail delivered by horse to crude telephone communications all the way to instant communication from anywhere in the world via the internet.  I don’t have the space to relate all of the wonderful examples he gave, but each was a fascinating example of progress for that time.  Let’s just take notice of the fact that in today’s world, we can communicate instantly with anyone in just about any place on earth and beyond.

What does the age of instant communication have to do with lawyering?  Well, an awful lot.  With the age of instant communication comes the expectation of instant answers.  Clients look at us  as if  we are the legal equivalent to the internet.  Google a question and wait a few seconds for an answer.  Well, we as corporate lawyers know that providing counsel to a client requires careful thought, analytical skills, judgment, experience, emotional intelligence to interpret the data, context and other factors.  Lawyering is not only an acquired skill, but an art.  The process of thinking requires us to use all of the above mentioned qualities and roll them into an answer suitable for our client.  We can’t deliver well thought solutions without the opportunity to “well think” them!  We are not the legal equivalent of the internet with a Google search page built into our systems.

I will paraphrase some of Charlie’s remarks on how this affects lawyers.  Change is too rapid and profound today for lawyers to always be in reactive mode.  Lawyers must not only anticipate  change, but also the consequences of change in order to be prepared to help our companies.  We have to help our clients navigate the changes using the very technology that makes it harder to have the time to do the job right – by taking away the time we need to THINK!

Charlie reminded the group that we have to force our clients to give us time to think.  Why?  Because “It is our capacity to think critically, creatively and clearly explain our reasoning, that gives our service value.  If you eliminate the thinking time, you eliminate the value of those costly legal services.”

You would almost think that Aretha was singing about the lawyer/client relationship when she sang:   “You need me and I need you (don't you know).  Without each other there ain't nothing people can do. Think (think) think (think) think (think). ”

A very thoughtful lady that Aretha Franklin!        

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